LEAD TO KEEP
LEAD IN A WAY THAT MAKES GREAT PEOPLE STAY.
You don’t have to choose between being liked and getting results.
Lead well. Keep great people. Build a culture that lasts.
In Lead to Keep, leadership coach Jesse Martin makes a bold claim: most turnover is preventable. And it starts with you.
Drawing from more than 20 years of experience leading teams in hospitality, nonprofit, and service industries, Jesse introduces three pillars that transform culture and retention: Own Your Leadership, Make More Deposits Than Withdrawals, and Make the Tough Call.
Through honest stories of failure and turnaround, he shows how one struggling location went from losing 36 people in six weeks to becoming a best-in-class retention operation in just over a year.
You’ll find practical tools you can use immediately:
A 5-Question Survey to build engagement
The H-2 Feedback Framework for normalizing accountability
A 90-Day Roadmap to reshape your culture
